Coca Cola Marketing Plan | PDF
7. _____Coca-Cola Company_____ Profitability & future growth potential: In 1993, Concentrate Producers earned 29% pretax profits on their sales, while bottlers earned 9% profits on their sales, for a total industry profitability of 14%. While the functional drinks sector only accounts for 3.7% of the total soft drinks sales in 2004 (Appendix B), estimates are forecasting …
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